2/28/2023 0 Comments Instagram geotagSocial proof is a term coined by marketing professor Robert Cialdini. You can then use these stories to interact with potential new customers, for example, by letting them know you will be in their neighborhood that week. You can also turn this strategy around and look for interactive location stickers from a specific neighborhood. Use this for your business! If you mention specific places by including interactive location stickers, it is likely that more people from that area and even beyond will be motivated to interact with your posts since you have a common point of reference. This could be a local neighborhood or a famous place everyone has heard of. People connect more easily with things they are familiar with. You can also be as bold as Treehouse Café was in their story, and use your business locale as a location sticker to guide users towards your business. Since people will be able to discover you and your geotagged posts in the Explore page by simply looking for a specific location, it gives you many opportunities to be discovered by new users that otherwise would have never come across your brand. The location sticker is a great way to drive brand awareness on Instagram. This increases the potential to reach people outside your immediate following and can be very useful if you are looking to bring new customers to your business. By using the interactive location sticker in your Instagram Stories, your post shows up when users search for the tagged location and you will also show up in location-based stories on the Explore page. The location sticker allows you to gain targeted exposure and drive new customers to your business. However, there is also a third and very useful possibility that many businesses are not taking full advantage of: using interactive location stickers in their Instagram stories. The other is to just use a hashtag with your location in the posts. One is to allow Instagram to geotag your posts with your specific location. There are many ways to include a location tag in your Instagram posts. They are not doing this to brag, but because location tags can be a great way to increase the exposure for their brand. It can be their own business name or just a location where they happen to be at the time of their post. You have probably already noticed that many people tag their posts, videos and stories on Instagram with a location. Here’s how you can use the sticker to help your business. ![]() ![]() The interactive location sticker on Instagram Stories is an easy and clever way to connect to new customers and increase brand awareness.
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